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Profimob is a real estate business whose website serves as a digital showcase for its properties and services. The collaboration began with a redesign concept exploring how the platform could present properties with greater visual impact, stronger hierarchy, and a more contemporary experience.
The concept developed into a fully implemented website, redesigned and launched in Wix. More recently, the experience has been pushed further through a modern visual approach combining glassmorphism, refined UI, and AI-assisted visualisation to explore a new expression for the brand.
COMPANY:
Profimob
ROLE:
Visual Designer & UI/UX
TIMELINE:
Aug 2021 - Present
TOOLS USED:
Figma, Wix, Adobe Creative Cloud, AI visualisation tools
Beyond the Listing
The existing digital presence provided a functional starting point, but there was an opportunity to make the experience feel more current and engaging. Property listings needed to balance strong imagery with the practical information people need when exploring a home.
The first redesign focused on creating a clearer visual hierarchy and more considered presentation of property content. Listing cards, typography, spacing, imagery, and navigation were reworked to give the interface a more polished and coherent character.
With the website moving into implementation, the design also had to work within the practical constraints of Wix. Responsive layouts, content structures, and reusable interface elements needed to remain consistent while supporting real property content and ongoing updates.
The latest stage explores a more distinctive visual language. Glassmorphism, immersive imagery, refined components, and AI-assisted visualisation create a lighter and more contemporary experience while keeping the property itself at the centre.
The work covered the evolution of Profimob’s website from early concept through implementation and later visual modernisation. The initial exploration established a new approach to hierarchy, navigation, property listings, and overall presentation.
The implemented version translated that direction into a live Wix website, refining layouts, responsive behaviour, typography, imagery, and content structures for practical use. The later redesign then introduced a more contemporary interface and visual language, pushing the experience beyond functional presentation.
FOCUS:
Real estate UX | Website redesign | Property listing interfaces | Visual design | Modern UI | Glassmorphism | AI visualisation
Design, Build, Evolve
The design process moved between exploration, implementation, and refinement. Figma supported the development of layouts, components, visual treatments, and property presentation, while Wix provided the environment for bringing the experience into a live platform.
Working with real content helped shape decisions around imagery, information density, responsive layouts, and reusable structures. This kept the visual direction grounded in the practical needs of a property-focused website.
The latest visual exploration introduced more room for experimentation. AI-assisted visualisation supported the development of imagery and atmosphere, while glassmorphism provided a contemporary framework for the interface and helped create greater depth within the layouts.
The work continues to open possibilities beyond the website itself. The visual language can extend into social media, property offers, and promotional campaigns, creating a more connected presence between the platform and future marketing activity.
The following decisions guided the rollout of the new Profimob digital platform:
Prioritised property imagery while maintaining clear access to essential information
Refined listing structures to improve hierarchy and content scanning
Established consistent typography, spacing, and UI patterns across the experience
Balanced visual experimentation with practical responsive requirements
Introduced glassmorphism to create a contemporary and distinctive interface
Used AI-assisted visualisation to explore new possibilities for property presentation
A New Direction
The work established a stronger visual foundation for how Profimob presents its properties online, moving from an initial concept into a live and continuously evolving digital experience.
The implemented website brought greater structure and consistency to property presentation, while the latest visual exploration introduced a more contemporary character through modern UI and immersive visualisation.
The new direction also creates a natural connection between the website and future promotional activity, giving property offers and social content a stronger visual framework.
With the platform now positioned for further development, the next opportunity is to extend this renewed presence into marketing and social communication, bringing the properties and the brand to a wider audience.