Profimob - Real Estate Platform Redesign

ROLE

UX/UI & Visual Designer (Design & Implementation)

CONTEXT

Profimob is a real estate company seeking to modernize its online presence and improve how properties were presented to potential buyers and investors. The initial collaboration focused on designing and implementing a new website that improved visual clarity, property discoverability, and overall brand perception.

Following the initial launch, the platform underwent a visual refresh to further refine structure, elevate presentation quality, and align the digital experience with evolving market expectations.

CHALLENGE

The primary challenge was creating a clean and structured property browsing experience while maintaining a strong brand identity. Real estate platforms require clear information hierarchy, intuitive navigation, and visually compelling presentation without overwhelming users with dense property details.

The refresh phase required improving visual consistency and layout scalability while ensuring that property listings remained easy to scan, compare, and explore across devices.

FOCUS

Information hierarchy, property discovery UX, visual clarity, responsive structure, brand refinement

TIMELINE

2021 - 2023

RESPONSABILITIES

I was responsible for designing and implementing the website, defining its information architecture, layout system, and visual direction. The goal was to create a structured and intuitive property browsing experience that balanced usability with strong visual presentation.

My work included designing property listing templates, refining navigation structures, and ensuring responsive behavior across desktop and mobile devices. During the refresh phase, I refined typography, spacing systems, and visual consistency to improve overall cohesion and long-term maintainability.

COLABORATION & WORKFLOW

Collaborated directly with company stakeholders to align digital strategy with business objectives. Iterative feedback cycles ensured that property presentation, navigation logic, and visual identity supported both user expectations and commercial goals.

TOOLS USED

Figma, Adobe Creative Suite, Wix