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OPEN SOCIAL - B2B SaaS

Community Engagement Platform

ROLE

Visual Designer & UI/UX Designer (Marketing Team)

CONTEXT

Open Social is a B2B SaaS platform that provides an open-source solution for building and managing online communities. With over 1,000 active Drupal-based installations, Open Social operates in a competitive and fast-moving digital space.

 

During my time at Open Social, I was part of a company-wide rebranding initiative. As a Visual Designer within the Marketing team, I contributed to translating the new brand direction into meaningful and consistent digital experiences, supporting both brand visibility and product communication.

CHALLENGE

Open Social went through a company-wide rebranding initiative as part of its growth and positioning in the B2B SaaS market. The challenge was to translate the new brand direction into clear, consistent, and usable experiences across digital, social, and product-related touchpoints, while supporting ongoing marketing and product needs in a fast-paced environment.

FOCUS

Brand system implementation, marketing UX, scalable UI patterns, cross-channel alignment

TIMELINE

Aug 2020 - Oct 2021

RESPONSABILITIES

I played a key role in executing and scaling Open Social’s new visual identity across multiple touchpoints. Working closely with Marketing, Product, and Engineering, I helped ensure the rebrand was applied consistently while remaining practical, usable, and adaptable across platforms.

 

My work spanned UI/UX design, visual design, illustration, and motion, supporting both marketing initiatives and product-related experiences. The focus was not only on aesthetics, but on clarity, consistency, and efficient collaboration in a fast-paced SaaS environment.

COLABORATION & WORKFLOW

Collaborated closely with marketing, product, and engineering through shared documentation, async feedback, and regular syncs. Used Google Workspace for documentation and meetings, Slack for communication, and Asana to align with development workflows.

TOOLS USED

Adobe Cloud (Illustrator, Photoshop, InDesign, XD, Premiere Pro, After Effects), Figma 

Intro OS.gif

KEY DECISIONS

  • Defined reusable visual patterns to ensure the new brand could scale consistently across marketing, digital, and product-related touchpoints

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  • Balanced brand expression with usability, avoiding over-stylization in functional interfaces

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  • Prioritized modular and adaptable layouts to support fast iteration in a growing SaaS environment

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  • Optimized design assets for developer implementation to maintain visual integrity across responsive breakpoints

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  • Introduced motion and illustration selectively to strengthen storytelling without compromising clarity

OUTCOME

  • Successfully rolled out the new visual identity across digital, social, and product-adjacent channels

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  • Increased visual consistency across marketing and communication materials

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  • Improved alignment between design, marketing, and engineering during the rebrand execution

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  • Delivered scalable assets that supported ongoing campaign and product needs

WEBSITE REDESIGN

ICONS & ILLUSTRATIONS

BANNERS 

E-BOOKS & INFOGRAPHICS 

PRINT & MERCHANDISE DESIGN

VIDEO PRODUCTION & MOTION GRAPHICS

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