The following decisions guided the evolution of ARPC's digital and visual presence:
Reorganised information architecture around clearer content relationships and user needs
Prioritised hierarchy and readability across regulation-heavy, information-dense sections
Refined the visual identity to introduce a more contemporary presence without losing authority
Created flexible layouts for certifications, events, resources, and institutional communication
Extended the visual system across digital, print, and promotional touchpoints
Established scalable patterns that could support continuous content updates and future growth
Evolving a Presence
The redesign established a clearer structure for certifications, events, resources, and professional information, making the website easier to navigate while strengthening ARPC’s digital presence.
The platform became a central hub for symposium promotion, registration, application information, and institutional communication, connecting professional activities with the organisation’s wider digital experience.
As the visual direction evolved, the identity extended beyond the website. Symposium posters, event materials, publications, and promotional assets brought the refreshed visual language into physical and digital spaces, creating a more recognisable presence around ARPC’s activities.
The live platform and wider communication materials now form a more consistent foundation for ARPC, connecting its online presence with real-world events and ongoing professional initiatives.
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The Romanian Association of Clinical Psychology (ARPC) is a professional organisation supporting clinical psychology practice and education in Romania. Its digital platform brings together certifications, professional standards, events, resources, and institutional communication for practitioners, students, and partners.
The collaboration began with a website redesign and evolved into a long-term design partnership. Over time, the work expanded from improving information structure and usability to shaping promotional communication, refining the visual identity, and leading a broader redesign of the website and brand.
ORGANISATION:
ARPC
ROLE:
Visual Designer, UI/UX & Implementation
TIMELINE:
Sep 2019 - Present
TOOLS USED:
Figma, Adobe Creative Cloud, Wix
A System for Information
The challenge was less about the amount of information and more about how that information was structured. Certifications, regulations, professional resources, events, and institutional updates needed to remain accessible without overwhelming the people relying on them.
The platform also had to communicate authority without becoming rigid. A professional association needs to feel trustworthy and established, but its digital experience still needs to be approachable, readable, and easy to navigate.
As the collaboration developed, the visual identity became part of the same challenge. The organisation needed a more contemporary presence while retaining the academic and professional qualities that underpin its credibility.
The resulting direction focused on creating a system that could handle both structured information and ongoing communication. Website content, events, certifications, promotional materials, and official announcements needed to feel like parts of the same organisation rather than disconnected outputs.
The work covered the evolution of ARPC’s digital presence, spanning UX/UI, information architecture, visual identity, promotional communication, and implementation. The website was restructured around clearer content hierarchies, intuitive navigation, and layouts suited to information-heavy content, alongside visual communication for conferences, symposiums, publications, and official materials.
Ongoing website updates and content administration kept events, resources, and institutional information current. The later redesign expanded the visual and structural direction through a refined logo, contemporary visual language, and a more cohesive, scalable foundation for the organisation’s next stage.
FOCUS:
Information architecture | Institutional UX | Content hierarchy | Visual identity | Structured content | Event communication | Design & implementation
Vision into Experience
The collaboration has been closely connected to ARPC's leadership and executive team, with design decisions shaped through ongoing discussion and feedback around institutional priorities, professional standards, and communication needs.
Because the platform remains active, design also extends beyond initial delivery. Events, certifications, announcements, and resources continue to require updates and adaptation, making the website an evolving communication tool rather than a static project.
The design process moves between Figma for interface and visual exploration, Adobe Creative Cloud for identity and communication assets, and Wix for implementation and content management. This combination allows ideas to move from concept into the live platform without separating design from its practical application.
The same approach carries into conference and institutional communication, where digital and print materials are developed as extensions of the wider visual system. This keeps the identity coherent while allowing each format to serve its specific communication purpose.