ARPC - Romanian Association of Clinical Psychology

ROLE

UX/UI & Visual Designer (Design & Implementation)

CONTEXT

The Romanian Association of Clinical Psychology (ARPC - Asociația Română de Psihologie Clinică) is a professional organization dedicated to advancing clinical psychology practice and education in Romania. The association required a redesigned website to modernize its digital presence and improve access to information related to certifications, events, professional standards, and institutional updates.

The initial redesign focused on improving structure, accessibility, and visual clarity. Over time, the collaboration expanded to include ongoing promotional materials for conferences, symposiums, and professional communications across digital and print channels.

More recently, I led a comprehensive redesign of both the website and visual identity, aiming to create a more contemporary, structured, and authoritative digital presence aligned with the organization’s professional role. The updated platform is currently preparing for launch.

CHALLENGE

The primary challenge was designing a platform that balanced institutional credibility with usability. ARPC’s website contains structured, regulation-heavy and information-dense content that must remain clear and accessible for practitioners, students, and partners.

The second redesign required refining the visual identity while maintaining the organization’s formal and professional tone. The goal was to modernize the experience without compromising trust, clarity, or academic integrity, and to create a scalable system capable of supporting future growth and communication needs.

FOCUS

Information architecture, usability refinement, visual identity evolution, structured content presentation

TIMELINE

2019 - Present

RESPONSABILITIES

I was responsible for redesigning and continuously evolving ARPC’s digital presence, ensuring the website reflected the organization’s professional authority while improving clarity, structure, and accessibility of information. The objective was to modernize the platform without compromising its institutional credibility.

My work included UX/UI design, visual identity refinement, and the development of promotional materials for conferences, symposiums, and official communications across digital and print formats. Particular emphasis was placed on organizing complex, regulation-driven content into clear hierarchies and intuitive navigation structures suitable for practitioners, students, and institutional partners.

In addition to design execution, I managed ongoing platform updates and content administration, including publishing events, maintaining informational accuracy, and monitoring communication channels to ensure the website remained current, reliable, and aligned with ARPC’s professional standards.

COLABORATION & WORKFLOW

Collaborated closely with the association’s leadership and executive team to translate strategic objectives into structured digital and visual solutions. Regular feedback cycles ensured alignment with institutional priorities and professional standards.

TOOLS USED

Adobe Cloud (Illustrator, Photoshop, InDesign, XD, Premiere Pro, After Effects), Figma, Wix